First, the form of packages was chosen. Then we came up with a design that would highlight the packs in the store's pet department on the one hand, and associate them more with vitamins than with food and treats — on the other.
It was important to make the logo look good on and off the packaging — for use on BTL products, and on the Internet.
For each of the seven types of cat and dog packages, icons were drawn for each of the properties of wonder pills:
The design of the carton packs has been adapted to the pillow sample packs (these are small packages with a small amount of pills inside for promotional activities):